1. NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASE DOES NOT INCREASE CHANCES OF WINNING. Eligible participants in the contest (the "Contest") can either nominate themselves or another eligible person, but eligibility requirements apply to both the nominating party ("Nominator") and the party nominated ("Nominee"). The word "Entrant" used herein refers (unless otherwise stated) to both the Nominator and the Nominee, and the word "Entry" used herein refers (unless otherwise stated) to both the nomination by the Nominator and the participation in the Contest by the Nominee. Nominees will be given the opportunity to accept or decline their nomination; if they decline, they will become ineligible to participate in the Contest or win, but, if they accept, they shall be subject to all of these Official Rules and will be deemed "Entrants" hereunder and their participation deemed an "Entry." Contest open to legal residents of the continental United States (excluding Hawaii) and the District of Columbia, except employees (and their families and household members, whether or not related) of FIELD & STREAM, Toyota Motor Sales, U.S.A.,Inc. ("Toyota") , each of their advertising agencies or any of their respective parents, subsidiaries, operating divisions, and affiliates. All Entrants must be 21 years of age at the time of Entry and must be licensed U.S. drivers. Void where prohibited or restricted by law. Contest begins August 1, 2009, and ends May 14, 2010. One Nominee per household.

2. To enter, Nominators must visit www.fieldandstream.com and click on the Heroes of Conservation button on the page. Click on Nominate a Hero to download the PDF mail-in Entry form OR fill out the online Entry form provided. Fill out the Entry form and remember to include the name of the Nominee, project description, location, the species or habitat involved, the date the project started, when the project was completed and a description of the project. Nominators must submit a completed nomination form by 11:59 pm Eastern Time on May 14, 2010.

3. Nominators must mail all PDF printed entries to Heroes of Conservation, Field & Stream 2 Park Ave, New York, NY 10016. Nominators' Entries must be postmarked by May 14, 2010, and received no later than May 24, 2010. All online Entries from Nominators must be received by May 14, 2010 (11:59 pm Eastern Time).

4. Winners will be chosen from among the Nominees by a panel of Field & Stream editors and conservation leaders ("Judges"), based on each Nominee's commitment, how much the Nominee's project has grown and its results. Persons otherwise eligible to be Nominees who were included in the Heroes of Conservation Column in Field & Stream magazine since the November 2009 issue through the September 2010 issue (herein referred to as "Magazine Nominees" who are also "Nominees" hereunder unless otherwise stated) are eligible to win the Grand Prize or runner-up cash prizes whether or not they are separately nominated by a Nominator. Judges' decisions are final. Six winning Nominees will be chosen by June 30, 2010, and notified by phone or mail by July 3rd, 2010. One Grand Prize Nominee, chosen from the six winning Nominees as stated above will be announced at the 2010 Heroes of Conservation Gala in October 2010. Winning Nominees must sign affidavits of eligibility and winning Nominees must sign privacy/publicity releases (except where restricted by law) for Field & Stream and Toyota and releases of any liability against Field & Stream, Toyota and their affiliates. All affidavits must be returned to Field & Stream within seven days of notification attempt, or (an) alternate winning Nominee(s) will be selected.

5. The grand prize ("Grand Prize") awarded to one of the six winning Nominees referred to above will be a 2010 4-Runner. Approximate Retail Value: TK. The Grand Prize will be awarded to the Nominee whose project the Judges decide is the grand prize winner. The depiction of the Grand Prize vehicle in any advertising or promotional materials may not reflect the actual vehicle delivered to the Grand Prize winning Nominee. A cash prize of $5,000 will be awarded to each of the six winning Nominees, including the Grand Prize winner chosen from the six winning Nominees. A cash prize of $500 will be awarded to all Magazine Nominees whether or not they are separately nominated by a Nominator, and in addition to any other prize they might win in the Contest. Each week a "Hero of the Week" will be selected and displayed on the Field & Stream web site between November 24, 2009 and September 30, 2010. Each of these Heroes of the Week will receive a $100 Bass Pro Shops gift card in addition to any other prize they might win in the Contest, while supplies last.

6. The winning Nominees shall be responsible for all taxes, license, title and registration fees or other costs, including without limitation (with respect to the Grand Prize) any travel or transportation costs associated with transferring and/or winning of the Grand Prize vehicle (provided, however, the Grand Prize vehicle shall be delivered at no cost to the winning Nominee at an authorized Toyota dealer or distributor in the continental U.S. reasonably close in proximity to the winning Nominee's residence). The Grand Prize is non-transferable and cannot be substituted (except that Field & Stream reserves the right to substitute prizes of equal or greater value).

7. Entry and acceptance of prizes by winning Nominees constitute permission to Field & Stream, Toyota and their designees to use the name, address, testimonial, hometown, project description, and photos/images of the winners and photo subjects for publication, advertising, and promotion throughout the world in all media, now or hereafter knownin perpetuity, , without further compensation.

8. Nominators represent and warrant that submitted nominations are original works and do not infringe the rights of any third parties. All materials submitted become the sole property of Field & Stream and will not be returned. Field & Stream, Toyota and each of their advertising agencies, and any of the aforementioned entities' parents, subsidiaries, operating divisions, and affiliates, will not have any responsibility or liability whatsoever for any property loss, damage, personal injury, or death, in connection with the prizes provided pursuant to the Contest and/or any person's participation in the Contest; provided, however, that Toyota shall be solely responsible for any express written limited warranties specifically set forth in the applicable Owner's Guide for the Grand Prize vehicle. By accepting any prizes, winning Nominees agree to hold Field& Stream, Toyota, and each of their respective parents, affiliates, subsidiaries, and their respective directors, officers, employees, and assigns harmless against any and all claims and liability arising out of use of prizes. By participating in the Contest, Nominees transfer to Field & Stream all right, title, and interest, including copyright, in and to the winning conservation projects.

9. The Grand Prize vehicle will only be delivered in the continental United States.

10. Field & Stream and Toyota will not be responsible for delays in delivery of the Grand Prize vehicle, and delivery is subject to availability. Toyota, however, will use all reasonable efforts, subject to availability, to deliver the Grand Prize vehicle within one hundred twenty (120) days after receipt of the aforementioned items/information from the winning Nominee. The winning Nominee shall bear all risk of loss or damage to the Grand Prize vehicle after it has been delivered to the specified delivery site. The winning Nominee must personally retrieve the Grand Prize vehicle within thirty (30) days of written notification of delivery and must present adequate personal identification and evidence of legally required insurance (or an alternative winning Nominee shall be selected and the original winning Nominee's rights to the Grand Prize vehicle shall be automatically forfeited).

11. The Grand Prize vehicle will be delivered solely with the express written limited warranties set forth in the Grand Prize vehicle's applicable Owner's Guide, which warranties shall run for the term set forth in said Guide.

12. Field & Stream, Toyota and their respective parents, subsidiaries, operating divisions, and affiliates, are not responsible for lost, late, misdirected, damaged, incomplete, illegible, or postage-due mail Entries.

13. For the names of the winning Nominees, available after July 3rd, 2010, send a selfaddressed, stamped envelope Heroes of Conservation, Field & Stream, 2 Park Ave, New York, NY 10016.

14. By entering this Contest, Entrants agree and consent that any information they provide upon entering may be used by Field & Stream or its affiliated companies and respective trusted service providers (including Toyota), for marketing or other purposes, in accordance with the Field & Stream Privacy Policy: http://www.fieldandstream.com/privacy-policy and that Entrants' information may be shared or used by certain trusted third parties (including Toyota) and their affiliates for their marketing or other purposes in accordance with the Field & Stream Privacy Policy. Any persons who do not want their information used in this manner or shared with these third parties, or who do not want to be contacted by such parties, should not participate in this Contest. The Contest is subject to all local, state, and federal laws and regulations.

15. No telephone calls, please.

16. Official contest sponsor: Field & Stream, 2 Park Ave, New York, NY 10016.